Kevin Coleman
Senior Engineering Manager
Lily O‘Brien’s Chocolates

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From Hand Labelling to Automation

Customer Story: How Award winning Lily O‘Brien’s Chocolates Automated Their Labelling with ALS Identify

The Challenge

Lily O’Brien’s Chocolates, an award-winning producer of premium chocolates, faced a labour-intensive and inefficient labelling process in early 2023. The manual application of tamper-proof seals was costly, requiring significant manpower and impacting productivity.

They needed a solution that would streamline the process, reduce costs, and ensure the quality and freshness of their product packaging.

The Solution

Lily O’Brien’s chose ALS Identify, specialists in custom labelling and identification systems, to solve their challenge. By installing a fully integrated labelling system, built by ALS Identify, they transitioned from manual to automated labelling. This solution made the process faster, more efficient, and significantly more reliable, with tamper-proof seals applied perfectly every time.

The Outcome

The results were immediate and substantial:
  • 01Labour Savings
    Labour Savings

    The automation replaced the need for additional labour for new products, saving significant labour costs.

  • 02Enhanced Quality
    Enhanced Quality

    The tamper-proof seals ensured higher quality and consistent freshness of every package.

  • 03Faster Production
    Faster Production

    Automation drastically reduced the time spent on labelling, improving overall operational efficiency.

  • 04ROI in Just 8 Months
    ROI in Just 8 Months

    The initial investment was recouped within 8 months, proving the long-term financial viability of the solution.

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Success Stories

No company is too big or small for us to provide a labelling solution.

Our clients range from small and medium sized enterprises right through to multi-national corporations. We work in partnership with you our client, in order to determine the best labelling option for your needs. From consultation to installation; we are available to supply an existing product or build a bespoke solution that will suit the demands of your specific business, whatever its size and ambition.
Customers who trust us
Key Suppliers
Kevin Coleman
Senior Engineering Manager
Lily O‘Brien’s Chocolates
Here at Aurivo Co-Op’s Feedmill in Ballaghaderreen, we have been working with ALS since 2004. We have their labelling systems on two packing lines. I have found their products to be reliable, robust and user-friendly. Technical support has been excellent over that time. Regular maintenance which ALS provide is key to keeping everything functioning properly. We have also availed of upgrades to keep abreast of advancing technology. On the consumables side, they provide us with labels & ribbons of superior quality which work 100% on the machines all the time. The goods are competitively priced and all at ALS are pleasant, courteous and easy to work with at all times.
Tony Gilligan
Engineering Manager
Aurivo
Diarmuid Dineen
Engineering Manager
Hyde Ltd T/A Ballymaloe Foods
ALS Identify provided us with our automated outer case labeller. They designed and installed our bespoke labeller, hardware and software, all well within our budget. A great backup service is also provided by ALS Identify. We would have no problem in recommending them to other manufacturing companies.
John Murphy
Owner/Manager
Murphy’s Home Bakery
Kieron Jones
Manufacturing Manager
Britvic Ireland
In addition to experience, ability, innovation and flexibility, we depend on reliability and good communications. This we always get with the ALS team. In our turnkey systems solutions and integration projects, from typical manufacturing to demanding high-care environments, we always have the ALS team at our side. We have partnered together in a variety of automation spaces including barcode labelling and Print & Apply solutions, vision systems, serialisation, quality-check kick out and scanning systems, In addition ALS also provide vital support services and maintenance plans after a new system goes live, and this makes for a sound decision for us and any business to choose ALS as a strategic business partner.
Patrick Clancy
General Manager – Wexford Information Systems Engineering Ltd

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