About Us

ALS Identify is a leading specialist in end of line automation solutions including labelling, vision, and conveyor systems that support customers with reducing costs and increasing efficiencies along their production line.
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Who We Are?

We are a team of mechanical, electrical and design engineers with over 30 years’ experience in end of line automation, particularly in the labelling, vision, and conveyor space.

ALS Identify has been owned and operated by Pat Phibbs since 2007. Padraig Dolan, our technical sales manager, and Sara Farrelly, our commercial manager have been by Pat’s side helping the business to grow and to ensure we have great relationships with customers who keep coming back. In 2023, we moved into a larger premises to enable us to take on more work. We also acquired Metal Masters in 2024, leaders in custom conveyor system manufacturing to enhance our in-house offering. Now we have a full solution built on site at our Dublin workshop. Our rebrand from ALS Labelling Solutions to ALS Identify represents this full offering.

We have built our reputation not only on supplying quality systems but also on the excellent after sales service and support that we provide. This is entirely down to the calibre of people we employ and the dedication they have to solving our customers challenges. This has lead to a significant increase in our team over the last couple of years and at the moment we have 24 employees between the workshop, the back office, and the service team.

What do we do?

We design automation systems to label and identify products of all shapes and sizes for manufacturers in the food, beverage, life science sectors.

With over 30 years of experience in the labelling industry, we design and build custom solutions for a range of clients. From global multinational organizations to home grown Irish businesses, we have a solution to fit your budget and your needs. We work in partnership with our customers from consultation right though to installation and regular maintenance. We can build and supply standalone systems, or integrate into an existing system. We also stock a wide range of labelling materials such as labels, ribbons, and inks.

Tangible Results

Our customers see big impacts from their labelling and identification systems
0 %
of customers experienced direct cost savings
0 %
of customers achieved over 50% savings
0 %
of customers reduced time to market
0 %
of customers saw cost savings from error reduction
Success Stories

No company is too big or small for us to provide a labelling solution.

Our clients range from small and medium sized enterprises right through to multi-national corporations. We work in partnership with you our client, in order to determine the best labelling option for your needs. From consultation to installation; we are available to supply an existing product or build a bespoke solution that will suit the demands of your specific business, whatever its size and ambition.
Customers who trust us
Key Suppliers
Kevin Coleman
Senior Engineering Manager
Lily O‘Brien’s Chocolates
Here at Aurivo Co-Op’s Feedmill in Ballaghaderreen, we have been working with ALS since 2004. We have their labelling systems on two packing lines. I have found their products to be reliable, robust and user-friendly. Technical support has been excellent over that time. Regular maintenance which ALS provide is key to keeping everything functioning properly. We have also availed of upgrades to keep abreast of advancing technology. On the consumables side, they provide us with labels & ribbons of superior quality which work 100% on the machines all the time. The goods are competitively priced and all at ALS are pleasant, courteous and easy to work with at all times.
Tony Gilligan
Engineering Manager
Aurivo
Diarmuid Dineen
Engineering Manager
Hyde Ltd T/A Ballymaloe Foods
ALS Identify provided us with our automated outer case labeller. They designed and installed our bespoke labeller, hardware and software, all well within our budget. A great backup service is also provided by ALS Identify. We would have no problem in recommending them to other manufacturing companies.
John Murphy
Owner/Manager
Murphy’s Home Bakery
Kieron Jones
Manufacturing Manager
Britvic Ireland
In addition to experience, ability, innovation and flexibility, we depend on reliability and good communications. This we always get with the ALS team. In our turnkey systems solutions and integration projects, from typical manufacturing to demanding high-care environments, we always have the ALS team at our side. We have partnered together in a variety of automation spaces including barcode labelling and Print & Apply solutions, vision systems, serialisation, quality-check kick out and scanning systems, In addition ALS also provide vital support services and maintenance plans after a new system goes live, and this makes for a sound decision for us and any business to choose ALS as a strategic business partner.
Patrick Clancy
General Manager – Wexford Information Systems Engineering Ltd
Our Story

Irish Owned Labelling & Automation Specialists

ALS Identify has an extensive customer base including companies within the following industries: food and drink, personal care and cosmetics, pharmaceutical and medical devices, tobacco & agri sector, as well as general manufacturing, system integrators and machine builders. We work with micro-businesses to multi-nationals. Our client base ranges to suppling our labelling system to small artisan companies right through to working with a diverse range of medium sized enterprises and multi-national companies. As a fully Certified ISO 9001:2015 Company, this affirms that ALS Identify consistently provides products and services that meet both our customer’s requirements and applicable statutory and regulatory requirements. Additionally, this certifies that ALS Identify aims to enhance customer satisfaction through the effective application of the ISO system. We are delighted that we have met our goal of achieving ISO 9001:2015 certification of our Quality Management Systems. ALS Identify take pride in our high level of customer service, as we went through the rigorous certification process, our team further improved our systems and processes by scrutinising our organisation at every level, which has resulted in new goals and quality objectives to help our company through planned future growth.

ALS Identify is a leading Irish based labelling company with in-house capabilities to design and customise solutions for labelling applications and complex requirements.

We have built our reputation not only on supplying quality systems, but also on the excellent aftercare sales and support we provide. We can offer you advice and help on any matter related to labelling and consumables. Our systems are designed to ensure that you can increase your production efficiency, whilst also reducing your overall cost of ownership.

Whether your requirements are small or large we welcome the opportunity to review it with you.

Our Team

Meet our experienced team who are involved in your process from day one.

Providing unrivalled consultancy and delivering solutions that will exceed your expectations from the start. We have a reputation for providing quality products and excellent customer service. We’re also proud recipients of the Small Firms Association award for Outstanding Small Business.
Managing Director

Pat Phibbs

As Managing Director, Pat brings deep expertise in Auto ID and a passion for solving customer pain points across a wide range of industries. He enjoys the variety each day [...]

Technical Sales Manager

Padraig Dolan

Padraig specialises in software solutions for labelling and enjoys the opportunity to meet new, and existing, customers as part of his role. He’s passionate about finding the right solution for [...]

Commercial Manager

Sara Farrelly

Sara is all about operational excellence and keeping things running smoothly behind the scenes. She loves the variety her role brings, and says it’s the amazing team around her that [...]

Operations Manager

Jarek Ladysz

Jarek specialises in electrical and mechanical design, with a focus on labelling systems, vision systems, and PLCs. Always up for a new challenge, he enjoys solving complex problems and pushing [...]

Service Manager

Padraic Keogh

Padraic joined ALS in 2015 and fitted seamlessly into his role on the team. Padraic’s previous broad experience working on a wide range of packaging equipment in Tayto as well [...]

Customer Service Manager

Clodagh Jameson

With a strong knowledge of consumables and spare parts, and excellent relationships with both suppliers and customers, Clodagh plays a key role in keeping things running smoothly. She enjoys the [...]

Finance Manager

Alma Valtaite

Alma works in Management Accounts and loves being part of a business that’s constantly growing and improving. She values the positive work environment and the flexibility that supports both professional [...]

Sales Engineer

Aidan Mallon

Aidan brings deep expertise across Print, Labelling, Auto ID, and Product Handling, with a passion for improving line efficiency. He thrives on the variety each unique project brings, taking applications [...]

Operations Supervisor

Garrett O’Connor

Garrett works at the intersection of mechanical and production, where he enjoys the hands-on challenge of making things work, assembling individual components into fully functioning systems. He’s driven by the [...]

Electrical & Automation Engineer

George Gomes

George specialises in developing automated systems, programming and process control, and integrating technologies like vision systems. He also focuses on the design and maintenance of electrical equipment. What he enjoys [...]

Service Engineer

Stuart Baker

Stuart is all about keeping machines running and operations flowing. He loves getting a behind-the-scenes look at how things are made in different industries, and meeting new people along the [...]

Accounting Technician

Jason Harrison

Jason is a key part of the Accounts team and brings great energy to the office, always championing team morale. He’s passionate about music, sport, and travel, and always up [...]

Field Service Engineer

Dylan Brady

Dylan works with printers and applicators and enjoys the variety his role offers, especially the chance to travel and see so many different parts of the country. Outside of work, [...]

Internal Sales Representative

Francesca Santoro-Ferrer

Francesca works in Engineering and thrives on the variety her role brings. No two days are the same, and she enjoys the constant collaboration across teams. She’s passionate about problem-solving [...]

Connor Furniss
Technical Design

Conor Furniss

Conor is our go-to expert on conveyor belts, always eager to take on new challenges and learn something new. No two days are the same, and that’s exactly how he [...]

Electrical Engineer

Matt Campbell

Matt is an experienced electrician with a strong focus on electrical panel building, wiring, and automation. He enjoys understanding the full process, from building panels to final machine testing, ensuring [...]

Peter Campbell
Machine Builder

Peter Campbell

Peter is a skilled machine builder who thrives on the teamwork and strong spirit that drive every project forward. He enjoys the hands-on nature of the job and being part [...]

Head of Marketing

Gillian McCarthy

Gillian brings a wealth of expertise in B2B marketing, with a real talent for crafting stories that resonate with customers and drive connection. She’s passionate about turning insights into impactful [...]

Metal Fabricator

Hubert Jozwik

Hubert works in Production and takes pride in getting the job done through dedication and hard work. He’s a firm believer in putting in the effort to get great results. [...]

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