About Us

ALS Identify is a leading specialist in end of line automation solutions including labelling, vision, and conveyor systems that support customers with reducing costs and increasing efficiencies along their production line.

Who We Are?

We are a team of mechanical, electrical and design engineers with over 30 years’ experience in end of line automation, particularly in the labelling, vision, and conveyor space.

ALS Identify has been owned and operated by Pat Phibbs since 2007. Padraig Dolan, our technical sales manager, and Sara Farrelly, our commercial manager have been by Pat’s side helping the business to grow and to ensure we have great relationships with customers who keep coming back. In 2023, we moved into a larger premises to enable us to take on more work. We also acquired Metal Masters in 2024, leaders in custom conveyor system manufacturing to enhance our in-house offering. Now we have a full solution built on site at our Dublin workshop. Our rebrand from ALS Labelling Solutions to ALS Identify represents this full offering.

We have built our reputation not only on supplying quality systems but also on the excellent after sales service and support that we provide. This is entirely down to the calibre of people we employ and the dedication they have to solving our customers challenges. This has lead to a significant increase in our team over the last couple of years and at the moment we have 24 employees between the workshop, the back office, and the service team.

What do we do?

We design automation systems to label and identify products of all shapes and sizes for manufacturers in the food, beverage, life science sectors.

With over 30 years of experience in the labelling industry, we design and build custom solutions for a range of clients. From global multinational organizations to home grown Irish businesses, we have a solution to fit your budget and your needs. We work in partnership with our customers from consultation right though to installation and regular maintenance. We can build and supply standalone systems, or integrate into an existing system. We also stock a wide range of labelling materials such as labels, ribbons, and inks.

Tangible Results

Our customers see big impacts from their labelling and identification systems

0 %

of customers experienced direct cost savings

0 %

of customers achieved over 50% savings

0 %

of customers reduced time to market

0 %

of customers saw cost savings from error reduction

Success Stories

No company is too big or small for us to provide a labelling solution.

Our clients range from small and medium sized enterprises right through to multi-national corporations. We work in partnership with you our client, in order to determine the best labelling option for your needs. From consultation to installation; we are available to supply an existing product or build a bespoke solution that will suit the demands of your specific business, whatever its size and ambition.

Customers who trust us

Key Suppliers

Dealing with ALS Identify pre, during, and post-sales has been great. They have made our operations seamless, moving from manual labour in this area to an automated process. We are already seeing the benefits and are planning to roll out more automation over the coming months!

Kevin Coleman

Senior Engineering Manager

Lily O‘Brien’s Chocolates

Here at Aurivo Co-Op’s Feedmill in Ballaghaderreen, we have been working with ALS since 2004. We have their labelling systems on two packing lines. I have found their products to be reliable, robust and user-friendly. Technical support has been excellent over that time. Regular maintenance which ALS provide is key to keeping everything functioning properly. We have also availed of upgrades to keep abreast of advancing technology. On the consumables side, they provide us with labels & ribbons of superior quality which work 100% on the machines all the time. The goods are competitively priced and all at ALS are pleasant, courteous and easy to work with at all times.

Tony Gilligan

Engineering Manager

Aurivo

I have had the good fortune of choosing ALS for our labelling systems. From initial scoping of machinery right through to finished design and line function; ALS have the experience and the reliability to meet expectations and targets. All engineers are highly skilled and great to liaise with from start to finish and are always on hand for after care. I have no hesitation in recommending ALS to other businesses.

Diarmuid Dineen

Engineering Manager

Hyde Ltd T/A Ballymaloe Foods

ALS Identify provided us with our automated outer case labeller. They designed and installed our bespoke labeller, hardware and software, all well within our budget. A great backup service is also provided by ALS Identify. We would have no problem in recommending them to other manufacturing companies.

John Murphy

Owner/Manager

Murphy’s Home Bakery

I have worked with ALS for more than 10 years now, and during this time, I have found them to be a reliable business partner for our label supply and label printing needs, have no hesitation in recommending them to other businesses.

Kieron Jones

Manufacturing Manager

Britvic Ireland

In addition to experience, ability, innovation and flexibility, we depend on reliability and good communications. This we always get with the ALS team. In our turnkey systems solutions and integration projects, from typical manufacturing to demanding high-care environments, we always have the ALS team at our side. We have partnered together in a variety of automation spaces including barcode labelling and Print & Apply solutions, vision systems, serialisation, quality-check kick out and scanning systems, In addition ALS also provide vital support services and maintenance plans after a new system goes live, and this makes for a sound decision for us and any business to choose ALS as a strategic business partner.

Patrick Clancy

General Manager – Wexford Information Systems Engineering Ltd

Our Story

Irish Owned Labelling & Automation Specialists

ALS Identify has an extensive customer base including companies within the following industries: food and drink, personal care and cosmetics, pharmaceutical and medical devices, tobacco & agri sector, as well as general manufacturing, system integrators and machine builders. We work with micro-businesses to multi-nationals. Our client base ranges to suppling our labelling system to small artisan companies right through to working with a diverse range of medium sized enterprises and multi-national companies. As a fully Certified ISO 9001:2015 Company, this affirms that ALS Identify consistently provides products and services that meet both our customer’s requirements and applicable statutory and regulatory requirements. Additionally, this certifies that ALS Identify aims to enhance customer satisfaction through the effective application of the ISO system. We are delighted that we have met our goal of achieving ISO 9001:2015 certification of our Quality Management Systems. ALS Identify take pride in our high level of customer service, as we went through the rigorous certification process, our team further improved our systems and processes by scrutinising our organisation at every level, which has resulted in new goals and quality objectives to help our company through planned future growth.

ALS Identify is a leading Irish based labelling company with in-house capabilities to design and customise solutions for labelling applications and complex requirements.

We have built our reputation not only on supplying quality systems, but also on the excellent aftercare sales and support we provide. We can offer you advice and help on any matter related to labelling and consumables. Our systems are designed to ensure that you can increase your production efficiency, whilst also reducing your overall cost of ownership.

Whether your requirements are small or large we welcome the opportunity to review it with you.

Our Team

Meet our experienced team who are involved in your process from day one.

Providing unrivalled consultancy and delivering solutions that will exceed your expectations from the start. We have a reputation for providing quality products and excellent customer service. We’re also proud recipients of the Small Firms Association award for Outstanding Small Business.

Managing Director

Get Your Personalised Quote today!

Fill out our simple form to request a personalized solution. Our team will review your needs and get back to you with a detailed plan tailored to your business.

Solutions

Labelling Systems

Conveyor Systems

Identification Systems

Consumables

Services

Preventative Maintenance

Spare Parts

Emergency Repairs

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