On the Pulse with Pat – April

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Happy Easter! April has flown in this year. What a great Q1 we’ve had at ALS Identify. Did you see the videos of all the machines gone out in the last number of weeks on LinkedIn? The workshop has been full to the brim and we’re looking forward to filling it back up again with new projects in the coming weeks.

Sadly we didn’t take home any glassware from the SFA Small Business Awards last month but what a calibre of businesses to be shortlisted alongside. Congratulations to Lawrence Engineering on their win and Hygeia on their commendation. It was a fantastic night at the RDS and a great opportunity to put on the glad rags with some of the team.

Last month you might remember I mentioned the recruitment we’re doing at the moment. We’re still looking for the right fit for our Project Engineer role. We’ve also opened up a second Field Service Engineer role due to increased demand. So if you, or someone you know, fits the bill and wants to join a growing and busy team, you can check out the job spec here for full application details.

This week we’ve welcomed Francesca Santoro-Ferrer as our new Internal Sales Representative and next week we’ll be welcoming our new field Service Engineer
We’ve also had a new addition to the ALS Identify family though our Sales Engineer Aidan who, along with his wife, welcomed a beautiful baby girl late last month.

Did you hear about our new partnership with IMA Phoenix? This partnership expands our labelling automation offering with their innovative modular labelling solutions. Read more on this partnership here.

We’re also relaunching our email newsletters so if you’d like to receive this straight into your inbox along exclusive info and offers and news, please subscribe here.

On the Pulse with Pat – March

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Welcome to the first in our new series of blog posts. As the manager and owner of ALS Identify, our marketing manager, Gillian, has asked me to craft up a blog post once a month to keep all of our friends, followers, and customers up to date with what’s going on at ALS Identify.

Did you hear we’ve been shortlisted for the SFA Manufacturing Award for 2025? We’re delighted with the shortlist and we are eagerly awaiting the Awards night later this month. As part of our shortlisting, we were invited to exhibit at the SFA Business Connect event in the Kilashee Hotel in Naas last month. It was great to see the calibre of Irish businesses across so many categories.

Check out how busy out workshop is this month! Our teams have been building systems for food, beverage, packaging, and life sciences customers. It’s great to see so many projects coming in meaning that we need to keep expanding our teams. We’ve had 3 new hires already this year, welcoming Peter, Gillian, and Matt to the team and we have the hiring hat on again with three fantastic roles; Internal Sales Rep,  Field Service Engineer and Project Engineer. If you know anyone who fits the bill, please share as we’re keen to get these roles filled quickly.

busy ALS Identify Workshop

For the last couple months, we’ve been working on some exciting end of line automation projects with customers in the life sciences and food sectors. We’ve also built and installed some standard labelling systems for one of our regular food customers. Gillian shared a great video of this on our LinkedIn page.

Have you heard the latest from our partners? In February, Novexx launched the XTP 604, a state-of-the-art single card printer designed exclusively for printing cards. It is a single card printer with thermal transfer printing impresses with a reliable transport system that – in contrast to roll labels – guides the cards to be printed flat through the printing process. Thanks to the choice of two different stacking systems and options, it is suitable for a wide range of card formats. Furthermore, the XTP 604 can be equipped with RFID technology, which offer additional application possibilities in the field of identification.

We’re also relaunching our email newsletters so if you’d like to receive this straight into your inbox along with exclusive info and offers and news, please subscribe using the form below. 

 

Opportunity for Project Engineer

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We are seeking a dynamic and detail-oriented Project Engineer to join our growing operations team. In this role, you will be responsible for managing and coordinating multiple engineering projects within our manufacturing operations. You will work closely with cross-functional teams to ensure the successful delivery of projects on time, within budget, and in line with quality standards. Your key responsibilities will include project planning, resource allocation, progress tracking, and troubleshooting, while providing technical expertise to drive continuous improvements. This role is perfect for someone with strong project management skills, a solid technical background, and the ability to manage competing priorities in a fast-paced environment.

Main Responsibilities

  • Carry out project planning – this will include setting goals and objectives, defining roles and producing project schedules
  • Liaise with customer/internal sales for approval of the system design in the phase between order receipt and system build
  • Work with Design/sales/Operations to complete a comprehensive and documented bill of materials per project
  • Manage multiple projects – which includes coordinating the procurement of materials, project timelines
  • Collaborating with internal departments, vendors, partners and clients to ensure project milestones and timelines are met in a cost-effective manner
  • Experience of co-ordinating engineers on project teams at all levels along with cross functional teams and external service providers
  • Draft & review required documentation per project, and take ownership of preinstall testing to ensure compliance with customer requirements (FAT/SAT etc)
  • Understanding the typical project life cycle from concept through to installation and has proven experience in these areas
  • Excellent time management and organisational skills – Must be well organised in approach to work and disciplined in the evaluation of priorities and reaction to it
  • Must be able to deliver in a fast – paced environment where there can be simultaneously many competing priorities
  • Logical and analytical problem-solving skills
  • Excellent communication skills, both oral and written along with an ability to communicate ideas, concepts, and projects clearly and positively
  • Continuous improvement – evaluating successes and challenges of closed projects to enhance learning for future projects
  • Analysis and progress reports to management

The Ideal Candidate

Required skills:

  • Relevant Qualification, degree (or equivalent) in Mechanical, Electrical, Industrial Engineering, or a related discipline.
  • Proven ability to manage multiple projects simultaneously, ensuring adherence to timelines, budgets, and quality standards.
  • A strong technical understanding of manufacturing processes and engineering principles.
  • Experience in troubleshooting and resolving technical issues.
  • Strong written and verbal communication skills to interact effectively with cross-functional teams, suppliers, and stakeholders.
  • Excellent analytical skills with the ability to identify issues and develop practical, cost-effective solutions.
  • High attention to detail to ensure that all aspects of the project are executed accurately and to specification.
  • Strong organizational skills with the ability to prioritize tasks effectively, managing competing demands
  • Familiarity with project management tools or software for tracking project progress

Preferred skills:

  • Previous experience working in a manufacturing or industrial setting.
  • Familiarity with lean manufacturing principles or Six Sigma practices is a plus for driving process improvements.
  • Experience managing relationships with suppliers, contractors, and other external parties.
  • Ability to lead small teams or work in a collaborative, team-oriented environment.
  • Experience in identifying project risks and implementing mitigation strategies.
  • PMP (Project Management Professional) or similar certification is an advantage.
  • Familiarity with CAD software such as AutoCAD or SolidWorks for supporting engineering design activities.
  • Understanding of budgeting and cost management within project environments

In return, we offer you:

  • A small, interactive and supportive team, ready to welcome you
  • A role that is integral to the company’s growth
  • Competitive salary commensurate with experience
  • Opportunities for professional development and growth within the industry
  • A satisfying career – we are passionate about development & progression of our employees

Opportunity for Field Service Engineer

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Field Service Engineer 

Due to continued growth and expansion, we are currently recruiting for a Field Service Engineer.

  Key Responsibilities:

  • Conduct preventative maintenance on printers, labellers, and complete systems, including conveyors and product handling equipment
  • Provide timely and effective breakdown and repair services
  • Manage parts inventory, ensuring accurate accounting and efficient stock levels
  • Utilize maintenance software to generate detailed and accurate job reports
  • Install new machinery and provide comprehensive training to customers on its operation and maintenance
  • Install, configure, and provide training on label design and control software
  • Proven ability to problem solve within what can be sometimes pressure situation
  • Good communication skills with a personable manner and a positive mental disposition
  • Ability to be able to work unsupervised and implement lateral thought process when required
  • Willingness to travel within the 32 counties (overnight stays may be required, but not common)
  • Willingness to work overtime as required to complete repairs and keep clients operational

Requirements:

  • Third-level qualification (e.g., degree, diploma, or equivalent) in a relevant engineering discipline.
  • Demonstrated knowledge of control systems and pneumatics
  • Full, clean driver’s license
  • Strong computer literacy and proficiency with various software applications, with a willingness/ability to self-teach various configuration package
  • Proven ability to problem solve within what can be sometimes pressure situations
  • Good communication skills with a personable manner and a positive attitude
  • Ability to be able to work unsupervised and implement lateral thought process when required
  • Willingness to travel within the 32 counties (overnight stays may be required, but not common)

  Preferred skills:

  • A good level of both electrical and mechanical aptitude
  • Experience with labelling, label printing, and barcode scanning technologies

  What We Offer:

  • A small, interactive and supportive team, ready to welcome you
  • Daily engagement with your Business Line Manager, face-to-face and over the telephone
  • Training throughout your career
  • A competitive benefits package – including pension contribution, a company car, a laptop and smartphone to get you set up in the field
  • A satisfying career – we are passionate about development & progression of our employees

To apply, please send your CV and cover letter to info@alsidentify.ie

Opportunity for Internal Sales Representative

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Internal Sales Rep

  As a result of planned growth and expansion, we have a new opportunity for an Internal Sales Rep to join our Sales Team.

  Key Responsibilities:

  • Source new sales opportunities through inbound lead follow-up, outbound calls and emails
  • Source new sales opportunities with our existing customer base to ensure they are aware of our full product offering and seek out any potential upselling
  • Proactively engage with prospective and existing clients through a high volume of outbound calls, fostering relationships and driving sales opportunities
  • Prospect call preparation including company background research and other pertinent lead information
  • Identify customer’s buying trends and provide reports to management
  • Enter, update, and maintain CRM information on leads, prospects, and opportunities
  • Grow new business by engaging with decision making stakeholders within food & drinks, pharma and other relevant industries
  • Build a strong network of industry & sector partners to seek support for both business growth and retention
  • Achieve sales KPI’s and targets
  • Work collaboratively as part of the wider sales team and cross departmental with marketing, customer services and operations teams to align efforts and meet business needs
  • Route qualified opportunities to the appropriate sales executives for further development and closure

 

Requirements:

 

  • Strong CRM management experience
  • Comfortable making high volume of outbound calls to prospective & existing clients
  • Negotiation skills
  • Effective communicator and planner
  • Strong understanding of sales process
  • Fluent English speaker with excellent verbal and written communication skills
  • Creative and resourceful thinker with a positive, pro-active attitude
  • Ability to multitask, organise and prioritise tasks effectively
  • Ability to collaborate with cross functional teams to achieve business goals

 

  Qualifications:

  • Must have a minimum of 2 years’ experience in a similar role
  • Third level qualification in sales, business, or a related field is preferred but not essential

 

  What We Offer:

  • A role that is integral to the company’s growth
  • Competitive salary commensurate with experience
  • Opportunities for professional development and growth within the industry
  • A collaborative and supportive team environment

To apply, please send your CV and cover letter to info@alsidentify.ie

Vacancy for a Marketing Specialist (Part Time)

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Marketing Specialist (Part Time)

We are seeking a dynamic Part-Time Marketing Specialist to join our team. This role will be instrumental in developing and executing marketing strategies that enhance our brand visibility, engagement and conversion across various platforms in the B2B environment. The Marketing Specialist will be responsible for maximising brand and business awareness to our target B2B customers across a range of sectors.

Key Duties and Responsibilities:

Management of annual marketing budget. Plan and direct weekly operation of the marketing function to ensure maximum targeted reach. Perform weekly marketing activity including lead generation. Occasional attendance at trade shows and client events where necessary. Report weekly & monthly on account performance and general activity to the Leadership Team.

Executive quarterly activity plans to create focus for the team and adapt activity to support business needs.

Devise and execute sales & marketing promotional campaigns through digital & national media, evaluating & reporting on marketing campaigns ROI. Manage online marketing, PPC, SEO and brand website through content development and continually driving target customers direct to this sales channel.

Key Responsibilities:

  • Develop and implement strategic marketing plans to raise brand awareness and attract new customers.
  • Manage and develop the company’s website and social media platforms.
  • Create engaging content for various channels, including online articles, newsletters, and press releases.
  • Monitor and report on the performance of marketing campaigns and social media activity.
  • Collaborate with sales teams to create marketing materials and tools that support sales efforts.
  • Engage in public relations efforts and media outreach to increase company awareness.
  • Plan and manage events, trade shows, and other promotional activities.
  • Coordinate with external agencies and vendors as needed to support marketing initiatives.
  • Brief designers and agencies on marketing collateral

Requirements:

  • Previous experience in a Marketing role, in a B2B focused sector
  • Sales and marketing focused, target and results driven.
  • Effective and proactive communicator and planner.
  • Strong understanding of sales, marketing and digital advertising.
  • Fluent English speaker with excellent verbal and written communication skills.
  • Creative and resourceful thinker
  • Experience with content creation, PR, and event management.
  • Ability to work flexibly and independently in a dynamic, fast-paced environment

Skills:

  • Proven experience in marketing, particularly within B2B sectors.
  • Proficiency in social media platforms and marketing tools.
  • Strong organisational and project management skills.
  • Creative and analytical thinking abilities.
  • Effective interpersonal skills and team orientated

Qualifications:

  • Bachelor’s degree in Marketing, Business, or a related field is preferred but not essential

What We Offer:

  • A part-time, flexible role that is integral to the company’s growth.
  • Opportunities for professional development and growth within the industry.
  • A collaborative and supportive team environment.

How to Apply:

Please send your CV and cover letter outlining your previous B2B marketing experience and accomplishments, experience and why you feel you are a good fit for this role, to Sara at info@alsidentify.ie

Schedule:

Part Time Hybrid, schedule can be agreed but some time would be required on site at our office in Plato Business Park, Damastown Industrial Park, Dublin 15. Attendance at trade shows when required.

 

Follow us for our regular updates on LinkedIn.

Metal Masters to become part of ALS Identify’s Group of Businesses

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ALS Identify welcomes Metal Masters into the fold

ALS Identify is pleased to announce our strategic acquisition of Metal Masters; an established, Irish based conveyor manufacturer, specialising in the design, manufacture and installation of conveyors and conveyor systems.

This decision comes at a pivotal time for our business and we believe it marks the beginning of an exciting time and a powerful partnership for both our teams and for all of our customers. This development will offer continued growth and enhanced capabilities for our services combined.

Metal Masters design, manufacture and custom build conveyor systems to suit customers’ individual requirements. Their team brings over 30 years of experience and expertise to the table; production managers and engineers from every industrial sector will have benefited from their expert advice and personalised manufacturing consultancy service over the years.

Image: L_R: Pat Phibbs, MD, ALS Identify with David Benzies, MD, Metal Masters

Having worked with Metal Masters in the Irish manufacturing sector for almost 20 years we have full confidence that the shared values between our businesses will bring strong synergies for the consolidation and growth of our mutual expertise and superior services.
Both ALS Identify and Metal Masters offer the design and build of customised systems, backed up with insightful manufacturing consultancy, tailored to specific business needs.
We enable our customers to optimise operations, improve efficiencies and achieve higher levels of productivity and now we will continue to do this together.

This development is part of our commitment to continuous innovation, growth and delivering unparalleled value to our customers. By bringing Metal Masters into the fold, we aim to leverage the unique strengths of both organisations to enhance our ability to serve you.

What exactly does this mean for your business?

Expanded Resources: The integration of the Metal Masters team into the larger framework of ALS Identify, means access to expanded resources to further enhance our ability to meet your needs.

Continuity of Excellence: The core values of ALS Identify will remain unchanged.
Our commitment to excellent engineering and superior service will only be strengthened.

Innovative Solutions: The synergy created by this development will pave the way for innovative solutions and a more comprehensive range of conveyor products and services.

The transition process is already underway, with both teams working collaboratively, committed to ensuring a seamless integration. Our collective goal is to continue providing you with exceptional products and services while exploring new opportunities for collaboration and success.

The Metal Masters business, brand and team will be integrated into ALS Identify’s Group of Businesses. Please be advised that from January 2024 both Metal Masters and ALS Identify’s businesses, teams and all associated services will be jointly relocating together to: Unit 6, Plato Business Park, Damastown, Mulhuddart, Dublin, D15 FW40.

ALS Identify have purchased a larger, new premises to accommodate our growth. Our new location in Plato Business Park will have a modern detached warehouse and office facility with 12,000k sq ft capacity. This new premises will more than triple our existing workshop and office space, allowing us to continue our ongoing expansion. The additional workshop space will enable larger and more complex labelling, identification and conveyor systems to be developed and further R&D. It will give us the space to recruit additional engineers and grow our inhouse expertise so we can expand our offering.

We are excited about this new chapter and believe this will enable us to serve you better. Our commitment to your satisfaction remains our top priority.

We look forward to working together with David Benzies and his team from Metal Masters.

 

Image: L_R: David Benzies, MD, Metal Masters and Pat Phibbs, MD, ALS Identify, at their joint new expanded location in Plato Business Park, Damastown, Mulhuddart, Dublin 15.

Follow us for regular updates on LinkedIn.

Vacancy for a Field Sales Engineer

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Field Sales Engineer

Irish Jobs 

Are you looking for a fresh start? A new challenge?
Due to continued growth and expansion, we are looking for an experienced Field Sales Engineer to join our dynamic team.

See more details here on the role and how to apply. 

ALS Identify are specialists in the design and build of custom labelling and identification systems. In-house expertise across printing, labelling, verification and servicing. We are the dedicated partner in the Irish market for NOVEXX; first-class identification and labelling systems and Logopak; world leaders in Print & Apply.

Follow us for our regular updates on LinkedIn.

Food, Retail & Hospitality Expo

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Join us at the Food, Retail & Hospitality Expo, Dublin, 5th October 2023

ALS Identify exhibiting at Food Retail & Hospitality Expo on 5th October 2023, Dublin.

We’re looking forward to exhibiting at the The Food, Retail & Hospitality Conference & Exhibition at the Sport Ireland Campus, Blanchardstown, Dublin on Thursday 5th October. You’ll find us at Stand R09 where our team will be demonstrating some of our compact labelling systems like Botlr which will be of particular interest to food / beverage producers and retailers. We can also support you sustainability in your supply chain with our range of ribbon save and linerless label options. ♻️ 

Register here for free entry to the The Food, Retail & Hospitality Conference & Exhibition.

Follow us for our regular updates on LinkedIn.

ALS Identify are specialists in the design and build of custom labelling and identification systems.
With in-house expertise across printing, labelling, verification and servicing. We are the dedicated partner in the Irish market for NOVEXX; first-class identification and labelling systems and Logopak; world leaders in Print & Apply.

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