Marketing Specialist (Part Time)

We are seeking a dynamic Part-Time Marketing Specialist to join our team. This role will be instrumental in developing and executing marketing strategies that enhance our brand visibility, engagement and conversion across various platforms in the B2B environment. The Marketing Specialist will be responsible for maximising brand and business awareness to our target B2B customers across a range of sectors.

Key Duties and Responsibilities:

Management of annual marketing budget. Plan and direct weekly operation of the marketing function to ensure maximum targeted reach. Perform weekly marketing activity including lead generation. Occasional attendance at trade shows and client events where necessary. Report weekly & monthly on account performance and general activity to the Leadership Team.

Executive quarterly activity plans to create focus for the team and adapt activity to support business needs.

Devise and execute sales & marketing promotional campaigns through digital & national media, evaluating & reporting on marketing campaigns ROI. Manage online marketing, PPC, SEO and brand website through content development and continually driving target customers direct to this sales channel.

Key Responsibilities:

• Develop and implement strategic marketing plans to raise brand awareness and attract new customers.
• Manage and develop the company’s website and social media platforms.
• Create engaging content for various channels, including online articles, newsletters, and press releases.
• Monitor and report on the performance of marketing campaigns and social media activity.
• Collaborate with sales teams to create marketing materials and tools that support sales efforts.
• Engage in public relations efforts and media outreach to increase company awareness.
• Plan and manage events, trade shows, and other promotional activities.
• Coordinate with external agencies and vendors as needed to support marketing initiatives.
• Brief designers and agencies on marketing collateral

Requirements:

• Previous experience in a Marketing role, in a B2B focused sector
• Sales and marketing focused, target and results driven.
• Effective and proactive communicator and planner.
• Strong understanding of sales, marketing and digital advertising.
• Fluent English speaker with excellent verbal and written communication skills.
• Creative and resourceful thinker
• Experience with content creation, PR, and event management.
• Ability to work flexibly and independently in a dynamic, fast-paced environment

Skills:

• Proven experience in marketing, particularly within B2B sectors.
• Proficiency in social media platforms and marketing tools.
• Strong organisational and project management skills.
• Creative and analytical thinking abilities.
• Effective interpersonal skills and team orientated

Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field is preferred but not essential

What We Offer:

• A part-time, flexible role that is integral to the company’s growth.
• Opportunities for professional development and growth within the industry.
• A collaborative and supportive team environment.

How to Apply:

Please send your CV and cover letter outlining your previous B2B marketing experience and accomplishments, experience and why you feel you are a good fit for this role, to Sara at info@alsidentify.ie

Schedule:

Part Time Hybrid, schedule can be agreed but some time would be required on site at our office in Plato Business Park, Damastown Industrial Park, Dublin 15. Attendance at trade shows when required.

 

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Join us at the Food, Retail & Hospitality Expo, Dublin, 5th October 2023

We’re looking forward to exhibiting at the The Food, Retail & Hospitality Conference & Exhibition at the Sport Ireland Campus, Blanchardstown, Dublin on Thursday 5th October. You’ll find us at Stand R09 where our team will be demonstrating some of our compact labelling systems like Botlr which will be of particular interest to food / beverage producers and retailers. We can also support you sustainability in your supply chain with our range of ribbon save and linerless label options. ♻️ 

Register here for free entry to the The Food, Retail & Hospitality Conference & Exhibition.

Follow us for our regular updates on LinkedIn.

ALS Identify are specialists in the design and build of custom labelling and identification systems.
With in-house expertise across printing, labelling, verification and servicing. We are the dedicated partner in the Irish market for NOVEXX; first-class identification and labelling systems and Logopak; world leaders in Print & Apply.

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Tips on using ribbons more effectively and sustainably

 

 

 

 

 

 

 

Ink ribbons vary and don’t suit all label materials.
Many people don’t realise the importance of getting a good match between the ribbons and labels they use. If you don’t get it right, your labels will look faint or too black, print will rub off and you could be in line for an expensive surprise when your printhead burns out months or years before it should. If you work with chemicals, the print can disappear if splashed by chemical solvents.

ALS Identify can help, use our tips below or get in touch with your query:

• Get sample ribbons and print them through your printer, then try scratching off the print
• If you’re using them with chemicals, try rubbing the text off with the chemicals
• Try adjusting the printer darkness setting. Set it as low as possible to get an acceptable temperature.
• As a rule of thumb, wax ribbons can be printed at the lowest temperature or darkness setting, whilst a pure resin ribbon needs a high temperature or darkness setting.

We can send ribbon samples or alternatively we can visit your site to support you further.

 

Ribbon Save: More sustainable and cost efficient identification

 

Labels often get printed with only a small amount of information, such as expiration dates, barcodes or other variable data. In common printing methods such as thermal transfer printing, the ribbon and label material pass the printing process at the same time so ribbon consumption is the same as the label material, resulting in using excess ribbon. However when using the Ribbon Save function it ensures that only as much ribbon as necessary gets used, saving you both ribbon and money.
Our XPA 93X Print & Apply and many of our Label Printers have the Ribbon Save function.

 

See Ribbon Save in action below:

 

Follow us for our regular updates on LinkedIn.

ALS Identify are specialists in the design and build of custom labelling and identification systems.
With in-house expertise across printing, labelling, verification and servicing.
We are the dedicated partner in the Irish market for NOVEXX; first-class identification and labelling systems and Logopak; world leaders in Print & Apply.

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ALS exhibiting at the
National Manufacturing &
Supply Chain Conference & Exhibition
RDS Simmonscourt, Dublin,  23rd – 24th May 2023

Free registration to attend the event here.

Looking for new ways for your business and supply chains to become more sustainable? You won’t want to miss this.

Join us at Stand K13 to see our Eco Linerless 400 Series labelling system in operation.

The ALS team will be on site to demonstrate this fully automated product labelling system which uses continuous labels without carrier material; so no liner backing waste to dispose of. Rolls contain 50% more labels; less stops to change rolls means you get extended running times. Reduced storage space and weight during transport saves costs and minimises CO² emissions. Good news for your sustainability targets.

Contact us to book a scheduled demonstration with Q&A at the expo or simply drop in to us at our Stand K13.
We will also have a range of our other labelling systems on display, including Botlr, the innovative bottle labelling machine.

Follow our regular updates on LinkedIn.

Hear what Pat Phibbs, ALS  MD, has to say below about our upcoming attendance at the exhibition:

See the Eco Linerless 400 Series labelling system in action at our stand K13

 

See Botlr in action at our Stand K13

ALS Labelling Solutions are specialists in the design and build of custom labelling and identification systems.
With in-house expertise across printing, labelling, verification and servicing. We are the dedicated partner in the Irish market for NOVEXX; first-class identification and labelling systems and Logopak; world leaders in Print & Apply.

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