On the Pulse with Pat – March

Welcome to the first in our new series of blog posts. As the manager and owner of ALS Identify, our marketing manager, Gillian, has asked me to craft up a blog post once a month to keep all of our friends, followers, and customers up to date with what’s going on at ALS Identify.

Did you hear we’ve been shortlisted for the SFA Manufacturing Award for 2025? We’re delighted with the shortlist and we are eagerly awaiting the Awards night later this month. As part of our shortlisting, we were invited to exhibit at the SFA Business Connect event in the Kilashee Hotel in Naas last month. It was great to see the calibre of Irish businesses across so many categories.

Check out how busy out workshop is this month! Our teams have been building systems for food, beverage, packaging, and life sciences customers. It’s great to see so many projects coming in meaning that we need to keep expanding our teams. We’ve had 3 new hires already this year, welcoming Peter, Gillian, and Matt to the team and we have the hiring hat on again with three fantastic roles; Internal Sales Rep,  Field Service Engineer and Project Engineer. If you know anyone who fits the bill, please share as we’re keen to get these roles filled quickly.

busy ALS Identify Workshop

For the last couple months, we’ve been working on some exciting end of line automation projects with customers in the life sciences and food sectors. We’ve also built and installed some standard labelling systems for one of our regular food customers. Gillian shared a great video of this on our LinkedIn page.

Have you heard the latest from our partners? In February, Novexx launched the XTP 604, a state-of-the-art single card printer designed exclusively for printing cards. It is a single card printer with thermal transfer printing impresses with a reliable transport system that – in contrast to roll labels – guides the cards to be printed flat through the printing process. Thanks to the choice of two different stacking systems and options, it is suitable for a wide range of card formats. Furthermore, the XTP 604 can be equipped with RFID technology, which offer additional application possibilities in the field of identification.

We’re also relaunching our email newsletters so if you’d like to receive this straight into your inbox along with exclusive info and offers and news, please subscribe using the form below. 

 

Opportunity for Project Engineer

We are seeking a dynamic and detail-oriented Project Engineer to join our growing operations team. In this role, you will be responsible for managing and coordinating multiple engineering projects within our manufacturing operations. You will work closely with cross-functional teams to ensure the successful delivery of projects on time, within budget, and in line with quality standards. Your key responsibilities will include project planning, resource allocation, progress tracking, and troubleshooting, while providing technical expertise to drive continuous improvements. This role is perfect for someone with strong project management skills, a solid technical background, and the ability to manage competing priorities in a fast-paced environment.

Main Responsibilities

  • Carry out project planning – this will include setting goals and objectives, defining roles and producing project schedules
  • Liaise with customer/internal sales for approval of the system design in the phase between order receipt and system build
  • Work with Design/sales/Operations to complete a comprehensive and documented bill of materials per project
  • Manage multiple projects – which includes coordinating the procurement of materials, project timelines
  • Collaborating with internal departments, vendors, partners and clients to ensure project milestones and timelines are met in a cost-effective manner
  • Experience of co-ordinating engineers on project teams at all levels along with cross functional teams and external service providers
  • Draft & review required documentation per project, and take ownership of preinstall testing to ensure compliance with customer requirements (FAT/SAT etc)
  • Understanding the typical project life cycle from concept through to installation and has proven experience in these areas
  • Excellent time management and organisational skills – Must be well organised in approach to work and disciplined in the evaluation of priorities and reaction to it
  • Must be able to deliver in a fast – paced environment where there can be simultaneously many competing priorities
  • Logical and analytical problem-solving skills
  • Excellent communication skills, both oral and written along with an ability to communicate ideas, concepts, and projects clearly and positively
  • Continuous improvement – evaluating successes and challenges of closed projects to enhance learning for future projects
  • Analysis and progress reports to management

The Ideal Candidate

Required skills:

  • Relevant Qualification, degree (or equivalent) in Mechanical, Electrical, Industrial Engineering, or a related discipline.
  • Proven ability to manage multiple projects simultaneously, ensuring adherence to timelines, budgets, and quality standards.
  • A strong technical understanding of manufacturing processes and engineering principles.
  • Experience in troubleshooting and resolving technical issues.
  • Strong written and verbal communication skills to interact effectively with cross-functional teams, suppliers, and stakeholders.
  • Excellent analytical skills with the ability to identify issues and develop practical, cost-effective solutions.
  • High attention to detail to ensure that all aspects of the project are executed accurately and to specification.
  • Strong organizational skills with the ability to prioritize tasks effectively, managing competing demands
  • Familiarity with project management tools or software for tracking project progress

Preferred skills:

  • Previous experience working in a manufacturing or industrial setting.
  • Familiarity with lean manufacturing principles or Six Sigma practices is a plus for driving process improvements.
  • Experience managing relationships with suppliers, contractors, and other external parties.
  • Ability to lead small teams or work in a collaborative, team-oriented environment.
  • Experience in identifying project risks and implementing mitigation strategies.
  • PMP (Project Management Professional) or similar certification is an advantage.
  • Familiarity with CAD software such as AutoCAD or SolidWorks for supporting engineering design activities.
  • Understanding of budgeting and cost management within project environments

In return, we offer you:

  • A small, interactive and supportive team, ready to welcome you
  • A role that is integral to the company’s growth
  • Competitive salary commensurate with experience
  • Opportunities for professional development and growth within the industry
  • A satisfying career – we are passionate about development & progression of our employees

Opportunity for Field Service Engineer

Field Service Engineer 

Due to continued growth and expansion, we are currently recruiting for a Field Service Engineer.

  Key Responsibilities:

  • Conduct preventative maintenance on printers, labellers, and complete systems, including conveyors and product handling equipment
  • Provide timely and effective breakdown and repair services
  • Manage parts inventory, ensuring accurate accounting and efficient stock levels
  • Utilize maintenance software to generate detailed and accurate job reports
  • Install new machinery and provide comprehensive training to customers on its operation and maintenance
  • Install, configure, and provide training on label design and control software
  • Proven ability to problem solve within what can be sometimes pressure situation
  • Good communication skills with a personable manner and a positive mental disposition
  • Ability to be able to work unsupervised and implement lateral thought process when required
  • Willingness to travel within the 32 counties (overnight stays may be required, but not common)
  • Willingness to work overtime as required to complete repairs and keep clients operational

Requirements:

  • Third-level qualification (e.g., degree, diploma, or equivalent) in a relevant engineering discipline.
  • Demonstrated knowledge of control systems and pneumatics
  • Full, clean driver’s license
  • Strong computer literacy and proficiency with various software applications, with a willingness/ability to self-teach various configuration package
  • Proven ability to problem solve within what can be sometimes pressure situations
  • Good communication skills with a personable manner and a positive attitude
  • Ability to be able to work unsupervised and implement lateral thought process when required
  • Willingness to travel within the 32 counties (overnight stays may be required, but not common)

  Preferred skills:

  • A good level of both electrical and mechanical aptitude
  • Experience with labelling, label printing, and barcode scanning technologies

  What We Offer:

  • A small, interactive and supportive team, ready to welcome you
  • Daily engagement with your Business Line Manager, face-to-face and over the telephone
  • Training throughout your career
  • A competitive benefits package – including pension contribution, a company car, a laptop and smartphone to get you set up in the field
  • A satisfying career – we are passionate about development & progression of our employees

To apply, please send your CV and cover letter to info@alsidentify.ie

Opportunity for Internal Sales Representative

Internal Sales Rep

  As a result of planned growth and expansion, we have a new opportunity for an Internal Sales Rep to join our Sales Team.

  Key Responsibilities:

  • Source new sales opportunities through inbound lead follow-up, outbound calls and emails
  • Source new sales opportunities with our existing customer base to ensure they are aware of our full product offering and seek out any potential upselling
  • Proactively engage with prospective and existing clients through a high volume of outbound calls, fostering relationships and driving sales opportunities
  • Prospect call preparation including company background research and other pertinent lead information
  • Identify customer’s buying trends and provide reports to management
  • Enter, update, and maintain CRM information on leads, prospects, and opportunities
  • Grow new business by engaging with decision making stakeholders within food & drinks, pharma and other relevant industries
  • Build a strong network of industry & sector partners to seek support for both business growth and retention
  • Achieve sales KPI’s and targets
  • Work collaboratively as part of the wider sales team and cross departmental with marketing, customer services and operations teams to align efforts and meet business needs
  • Route qualified opportunities to the appropriate sales executives for further development and closure

 

Requirements:

 

  • Strong CRM management experience
  • Comfortable making high volume of outbound calls to prospective & existing clients
  • Negotiation skills
  • Effective communicator and planner
  • Strong understanding of sales process
  • Fluent English speaker with excellent verbal and written communication skills
  • Creative and resourceful thinker with a positive, pro-active attitude
  • Ability to multitask, organise and prioritise tasks effectively
  • Ability to collaborate with cross functional teams to achieve business goals

 

  Qualifications:

  • Must have a minimum of 2 years’ experience in a similar role
  • Third level qualification in sales, business, or a related field is preferred but not essential

 

  What We Offer:

  • A role that is integral to the company’s growth
  • Competitive salary commensurate with experience
  • Opportunities for professional development and growth within the industry
  • A collaborative and supportive team environment

To apply, please send your CV and cover letter to info@alsidentify.ie

Vacancy for a Marketing Specialist (Part Time)

Marketing Specialist (Part Time)

We are seeking a dynamic Part-Time Marketing Specialist to join our team. This role will be instrumental in developing and executing marketing strategies that enhance our brand visibility, engagement and conversion across various platforms in the B2B environment. The Marketing Specialist will be responsible for maximising brand and business awareness to our target B2B customers across a range of sectors.

Key Duties and Responsibilities:

Management of annual marketing budget. Plan and direct weekly operation of the marketing function to ensure maximum targeted reach. Perform weekly marketing activity including lead generation. Occasional attendance at trade shows and client events where necessary. Report weekly & monthly on account performance and general activity to the Leadership Team.

Executive quarterly activity plans to create focus for the team and adapt activity to support business needs.

Devise and execute sales & marketing promotional campaigns through digital & national media, evaluating & reporting on marketing campaigns ROI. Manage online marketing, PPC, SEO and brand website through content development and continually driving target customers direct to this sales channel.

Key Responsibilities:

  • Develop and implement strategic marketing plans to raise brand awareness and attract new customers.
  • Manage and develop the company’s website and social media platforms.
  • Create engaging content for various channels, including online articles, newsletters, and press releases.
  • Monitor and report on the performance of marketing campaigns and social media activity.
  • Collaborate with sales teams to create marketing materials and tools that support sales efforts.
  • Engage in public relations efforts and media outreach to increase company awareness.
  • Plan and manage events, trade shows, and other promotional activities.
  • Coordinate with external agencies and vendors as needed to support marketing initiatives.
  • Brief designers and agencies on marketing collateral

Requirements:

  • Previous experience in a Marketing role, in a B2B focused sector
  • Sales and marketing focused, target and results driven.
  • Effective and proactive communicator and planner.
  • Strong understanding of sales, marketing and digital advertising.
  • Fluent English speaker with excellent verbal and written communication skills.
  • Creative and resourceful thinker
  • Experience with content creation, PR, and event management.
  • Ability to work flexibly and independently in a dynamic, fast-paced environment

Skills:

  • Proven experience in marketing, particularly within B2B sectors.
  • Proficiency in social media platforms and marketing tools.
  • Strong organisational and project management skills.
  • Creative and analytical thinking abilities.
  • Effective interpersonal skills and team orientated

Qualifications:

  • Bachelor’s degree in Marketing, Business, or a related field is preferred but not essential

What We Offer:

  • A part-time, flexible role that is integral to the company’s growth.
  • Opportunities for professional development and growth within the industry.
  • A collaborative and supportive team environment.

How to Apply:

Please send your CV and cover letter outlining your previous B2B marketing experience and accomplishments, experience and why you feel you are a good fit for this role, to Sara at info@alsidentify.ie

Schedule:

Part Time Hybrid, schedule can be agreed but some time would be required on site at our office in Plato Business Park, Damastown Industrial Park, Dublin 15. Attendance at trade shows when required.

 

Follow us for our regular updates on LinkedIn.

Vacancy for a Field Sales Engineer

Field Sales Engineer

Irish Jobs 

Are you looking for a fresh start? A new challenge?
Due to continued growth and expansion, we are looking for an experienced Field Sales Engineer to join our dynamic team.

See more details here on the role and how to apply. 

ALS Identify are specialists in the design and build of custom labelling and identification systems. In-house expertise across printing, labelling, verification and servicing. We are the dedicated partner in the Irish market for NOVEXX; first-class identification and labelling systems and Logopak; world leaders in Print & Apply.

Follow us for our regular updates on LinkedIn.

Food, Retail & Hospitality Expo

Join us at the Food, Retail & Hospitality Expo, Dublin, 5th October 2023

ALS Identify exhibiting at Food Retail & Hospitality Expo on 5th October 2023, Dublin.

We’re looking forward to exhibiting at the The Food, Retail & Hospitality Conference & Exhibition at the Sport Ireland Campus, Blanchardstown, Dublin on Thursday 5th October. You’ll find us at Stand R09 where our team will be demonstrating some of our compact labelling systems like Botlr which will be of particular interest to food / beverage producers and retailers. We can also support you sustainability in your supply chain with our range of ribbon save and linerless label options. ♻️ 

Register here for free entry to the The Food, Retail & Hospitality Conference & Exhibition.

Follow us for our regular updates on LinkedIn.

ALS Identify are specialists in the design and build of custom labelling and identification systems.
With in-house expertise across printing, labelling, verification and servicing. We are the dedicated partner in the Irish market for NOVEXX; first-class identification and labelling systems and Logopak; world leaders in Print & Apply.

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Vacancy for an Accounts Executive

Full-Time Accounts Executive Role Available

Irish Jobs

We have ambitious plans for the future with our planned expansion and new workshop in the pipeline.  We are continuing to strengthen and expand our already highly skilled team. Due to our expansion we are recruiting for a full-time office/accounts administrator to join our Accounting & Finance team.
This full-time, permanent role is based on-site at our office in Blanchardstown, Dublin 15. 

See more details here on the role and how to apply. 

ALS Identify are specialists in the design and build of custom labelling and identification systems. In-house expertise across printing, labelling, verification and servicing. We are the dedicated partner in the Irish market for NOVEXX; first-class identification and labelling systems and Logopak; world leaders in Print & Apply.

Follow us for our regular updates on LinkedIn.

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Effective and more sustainable use of ribbons

Tips on using ribbons more effectively and sustainably

 

 

 

 

 

 

 

Ink ribbons vary and don’t suit all label materials.
Many people don’t realise the importance of getting a good match between the ribbons and labels they use. If you don’t get it right, your labels will look faint or too black, print will rub off and you could be in line for an expensive surprise when your printhead burns out months or years before it should. If you work with chemicals, the print can disappear if splashed by chemical solvents.

ALS Identify can help, use our tips below or get in touch with your query:

  • Get sample ribbons and print them through your printer, then try scratching off the print
  • If you’re using them with chemicals, try rubbing the text off with the chemicals
  • Try adjusting the printer darkness setting. Set it as low as possible to get an acceptable temperature.
  • As a rule of thumb, wax ribbons can be printed at the lowest temperature or darkness setting, whilst a pure resin ribbon needs a high temperature or darkness setting.

We can send ribbon samples or alternatively we can visit your site to support you further.

 

Ribbon Save: More sustainable and cost efficient identification

Ribbon and printed label

 

Labels often get printed with only a small amount of information, such as expiration dates, barcodes or other variable data. In common printing methods such as thermal transfer printing, the ribbon and label material pass the printing process at the same time so ribbon consumption is the same as the label material, resulting in using excess ribbon. However when using the Ribbon Save function it ensures that only as much ribbon as necessary gets used, saving you both ribbon and money.
Our XPA 93X Print & Apply and many of our Label Printers have the Ribbon Save function.

 

See Ribbon Save in action below:

 

Follow us for our regular updates on LinkedIn.

ALS Identify are specialists in the design and build of custom labelling and identification systems.
With in-house expertise across printing, labelling, verification and servicing.
We are the dedicated partner in the Irish market for NOVEXX; first-class identification and labelling systems and Logopak; world leaders in Print & Apply.

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Launch of our refreshed brand: ALS Identify

 

ALS Identify is the refreshed name for ALS Labelling Solutions

We have taken the opportunity to revitalise our brand, aligning it more closely with our core values and the evolving needs of our customers.

We have updated our brand name ALS Labelling Solutions to ALS Identify, as identification and intelligent automation are pivotal aspects of the solutions we provide in our labelling systems.

We feel ALS Identify better describes our identification and intelligent automation services and our commitment to delivering cutting-edge labelling systems that enable our customers to excel in today’s competitive market. We have ambitious plans for the future, with our planned expansion and new workshop in the pipeline and we continue to strengthen and expand our already highly skilled team.

You’ll notice our refreshed brand ALS Identify being rolled out online and offline, as we gradually introduce it. Our experienced team, customer focus and responsive service remains the same, so you can rest assured our dedication to you remains unchanged.

We are contactable on both our new ALS Identify and also our old labelling.ie contact details.

You can also follow our regular updates on LinkedIn.

If you have any queries, please don’t hesitate to get in touch with  the team.

We thank you for your continued support.

ALS Identify

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